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Lawry's The Prime Rib /ˈlaʊriːz/ is an upscale gourmet restaurant chain specializing in prime rib. The original location on Restaurant Row on La Cienega Boulevard in Beverly Hills, California, was opened in 1938 by Lawrence L. "Lawry" Frank and Walter Van de Kamp. There are now several additional locations in the United States and world wide. The company is still operated by the families of the founders, with Richard R. Frank, grandson of Lawrence Frank, serving as president and CEO. For many years Lawry's carvery was unique in having only a single entrée on its menu, standing rib roast. It now offers alternatives such as vegetarian specials and lobster tails, but retains its focus on carved-to-order roast beef served tableside from a large metal cart.